A dominant leader in the volume segment, the company's latest move is designed to strengthen its presence in the value market as well.
Instant noodle from Nestle is not the first food brand in India to have faced a tough time though
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar.
The market share of Mondelez, which owns Cadbury, for its premium brands is way ahead of competitors, despite stiff fight in this arena.
Get to know the Befikre girl better!
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
